Blake Kellett
Head of Content / 23 articles
Content strategist who has run content platforms at national scale, leading content technologies and AI at Telstra and the CommBank website before that.
Blake Kellett / 13 June 2026
CMS and DXP Security in 2026: A Practical Checklist for Enterprise and Government Teams
A plain-language security checklist for the teams who run enterprise CMS and DXP platforms: access, dependencies, hosting, monitoring, and compliance alignment.
Blake Kellett / 11 June 2026
CMS Migration Project Plan: 5 Phases + Checklist
The five phases of a CMS migration project plan, with typical durations, a printable checklist, and the SEO checks that protect your rankings at cutover.
Blake Kellett / 23 May 2026
Headless CMS vs Traditional CMS in 2026: An Honest Comparison
Headless CMS vs traditional CMS in 2026: composable architecture, MACH, and the hybrid middle ground that most enterprises actually need.
Blake Kellett / 9 January 2026
Perfect web core vital scores with Adobe Edge Delivery Services
Discover how edge delivery services can optimize your website's Core Web Vitals, improving user experience and search engine rankings.
Blake Kellett / 9 January 2026
Adobe Edge Delivery Services (EDS) in 2026: costs, gotchas, and when not to use it
An independent Adobe EDS guide for AEM customers: real implementation costs, the trade-offs Adobe's docs skip, and when EDS is the wrong call.
Blake Kellett / 9 January 2026
AI for web development: expanding developer capabilities in a new era
Let’s explore how AI tools are transforming web development and discover the strengths and limitations of AI code assistants in agile projects.
Blake Kellett / 9 January 2026
How to organise content for AI driven search
How FastSearch and RankEmbed shape AI search results, and how clear architecture, expert content, and structured data improve visibility.
Blake Kellett / 9 January 2026
CMS to CMS migration: A step-by-step guide to success
A step-by-step guide to seamless CMS migration. Learn how to choose the right platform, plan effectively, and ensure a smooth transition for your business.
Blake Kellett / 9 January 2026
The Content Supply Chain: How to Streamline Content Operations
Learn what the content supply chain is, why it matters, and how to optimise it for faster, consistent, and scalable content delivery.
Blake Kellett / 9 January 2026
What is Digital Asset Management (DAM)? Features & tips
What digital asset management is, key features like metadata and versioning, and tips for choosing the best DAM for your CMS.
Blake Kellett / 9 January 2026
Why DOM size matters: how a lean document object model boosts website speed & UX
A lighter DOM helps pages load faster and respond more smoothly. Why an oversized DOM slows performance, and how to reduce it.
Blake Kellett / 9 January 2026
How to prepare for a Cloud Migration
Moving to AEMaaCS is not just a software upgrade. What cloud-native brings in scalability, performance, and deployment speed, and how to prepare.
Blake Kellett / 9 January 2026
The importance of Image optimisation
Why image optimization is such an important piece of the puzzle for achieving excellent web performance
Blake Kellett / 9 January 2026
How to improve your website’s SEO with the right CMS features
How CMS features like customisable metadata, automatic sitemaps, and mobile responsiveness boost SEO, with actionable tips and tools.
Blake Kellett / 9 January 2026
Magnolia 6.4: smarter, faster, and built for the future of digital experience
What is new in Magnolia 6.4: AI-assisted authoring, a React-based accessible UI, faster publishing, and cloud-ready architecture.
Blake Kellett / 9 January 2026
Future-proof your enterprise: migrate from TeamSite to a modern DXP
Moving from OpenText TeamSite to a modern DXP. How Sitecore, AEM, Optimizely, and Magnolia compare on scalability, personalisation, and performance.
Blake Kellett / 9 January 2026
Recognised as a Magnolia Platinum Partner (Australia)
Noice is one of a small group of Magnolia Platinum Partners worldwide, recognised for enterprise CMS implementation and content migration.
Blake Kellett / 9 January 2026
Sitecore vs. Magnolia: A head-to-head comparison in the DXP landscape
Explore the key differences between Magnolia and Sitecore in 2024. Compare features, flexibility, and AI tools to find the best CMS for your business needs.
Blake Kellett / 9 January 2026
Web accessibility: The what, why and how
Discover the importance of web accessibility, its key principles, and learn how to make your website inclusive for all users.
Blake Kellett / 9 January 2026
What is a Digital Experience Platform (DXP)?
What a Digital Experience Platform (DXP) is, why it matters in modern digital commerce, and its key components and features.
Blake Kellett / 9 January 2026
What Is a Generative CMS? And Why It’s Becoming a Big Deal
What a generative CMS is, how it improves content creation, and why traditional content workflows struggle to keep up with demand.
Blake Kellett / 9 January 2026
Generative Engine Optimisation (GEO): How to Rank in AI Search
What GEO is and how to make your content visible inside AI search tools like ChatGPT, Perplexity, Claude, and Google AI Overviews. The new SEO.
Blake Kellett / 9 January 2026
Why enterprises are moving away from WordPress: Challenges and alternatives
Why WordPress may no longer suit enterprises. Challenges, hidden costs, and modern CMS alternatives for security, scalability, and features.