Blake Kellett
Head of Content Strategy / 23 articles
Content strategist who has run content platforms at national scale, leading content technologies and AI at Telstra and the CommBank website before that.
Blake Kellett / 13 June 2026
CMS and DXP Security in 2026: A Practical Checklist for Enterprise and Government Teams
A plain-language security checklist for the teams who run enterprise CMS and DXP platforms: access, dependencies, hosting, monitoring, and compliance alignment.
Blake Kellett / 11 June 2026
CMS migration plan: the checklist enterprise teams actually use
A complete CMS migration plan: the five phases, a printable project checklist, and the pre- and post-migration checks that protect SEO and timelines.
Blake Kellett / 23 May 2026
Headless CMS vs Traditional CMS in 2026: An Honest Comparison
Headless CMS vs traditional CMS in 2026: composable architecture, MACH, and the hybrid middle ground that most enterprises actually need.
Blake Kellett / 9 January 2026
Perfect web core vital scores with Adobe Edge Delivery Services
Discover how edge delivery services can optimize your website's Core Web Vitals, improving user experience and search engine rankings.
Blake Kellett / 9 January 2026
Adobe Edge Delivery Services (EDS) in 2026: costs, gotchas, and when not to use it
An independent Adobe EDS guide for AEM customers: real implementation costs, the trade-offs Adobe's docs skip, and when EDS is the wrong call.
Blake Kellett / 9 January 2026
AI for web development: expanding developer capabilities in a new era
Let’s explore how AI tools are transforming web development and discover the strengths and limitations of AI code assistants in agile projects.
Blake Kellett / 9 January 2026
How to organise content for AI driven search
Learn how FastSearch and RankEmbed shape AI search results and how clear architecture, expert content, and structured data improve visibility in Google's AI era.
Blake Kellett / 9 January 2026
CMS to CMS migration: A step-by-step guide to success
A step-by-step guide to seamless CMS migration. Learn how to choose the right platform, plan effectively, and ensure a smooth transition for your business.
Blake Kellett / 9 January 2026
The Content Supply Chain: How to Streamline Content Operations
Learn what the content supply chain is, why it matters, and how to optimise it for faster, consistent, and scalable content delivery.
Blake Kellett / 9 January 2026
What is Digital Asset Management (DAM)? Features & tips
Discover what digital asset management (DAM) is, explore key features like metadata management and versioning, and get tips for choosing the best DAM for your CMS.
Blake Kellett / 9 January 2026
Why DOM size matters: how a lean document object model boosts website speed & UX
A lighter DOM structure helps websites load faster and respond more smoothly. Learn why an oversized DOM slows performance and how to optimize it for better speed and user satisfaction.
Blake Kellett / 9 January 2026
How to prepare for a Cloud Migration
Moving to AEMaaCS is not just about upgrading software - it's about embracing a cloud-native solution that offers better scalability, improved performance, and more rapid deployment cycles. It allows your organization to stay at the forefront of digital experiences by leveraging Adobe’s continuous innovations while reducing the complexity of managing on-premises infrastructure.
Blake Kellett / 9 January 2026
The importance of Image optimisation
Why image optimization is such an important piece of the puzzle for achieving excellent web performance
Blake Kellett / 9 January 2026
How to improve your website’s SEO with the right CMS features
Discover how the right CMS features, like customizable metadata, automatic sitemap generation, and mobile responsiveness, can boost your website’s SEO. Get actionable tips and tool recommendations.
Blake Kellett / 9 January 2026
Magnolia 6.4: smarter, faster, and built for the future of digital experience
Discover what’s new in Magnolia 6.4. Explore AI-assisted authoring, a React-based accessible UI, faster publishing, and cloud-ready architecture designed for modern enterprise content teams.
Blake Kellett / 9 January 2026
Future-proof your enterprise: migrate from TeamSite to a modern DXP
Future-proof your enterprise by moving from OpenText TeamSite to a modern DXP. Learn how Sitecore, AEM, Optimizely, and Magnolia deliver better scalability, personalization, and performance with migration support from Noice.
Blake Kellett / 9 January 2026
Recognised as a Magnolia Platinum Partner (Australia)
Noice is one of a small group of Magnolia Platinum Partners worldwide, recognised for enterprise CMS implementation, DXP modernisation, and large-scale content migration.
Blake Kellett / 9 January 2026
Sitecore vs. Magnolia: A head-to-head comparison in the DXP landscape
Explore the key differences between Magnolia and Sitecore in 2024. Compare features, flexibility, and AI tools to find the best CMS for your business needs.
Blake Kellett / 9 January 2026
Web accessibility: The what, why and how
Discover the importance of web accessibility, its key principles, and learn how to make your website inclusive for all users.
Blake Kellett / 9 January 2026
What is a Digital Experience Platform (DXP)?
Understand what a Digital Experience Platform (DXP) is, why it's essential in our modern digital commerce landscape, and explore its key components and features.
Blake Kellett / 9 January 2026
What Is a Generative CMS? And Why It’s Becoming a Big Deal
Learn what a generative CMS is and how it improves content creation and management. Understand why traditional content workflows are struggling to keep up with growing demand.
Blake Kellett / 9 January 2026
Generative Engine Optimisation (GEO): How to Rank in AI Search
What GEO is and how to make your content visible inside AI search tools like ChatGPT, Perplexity, Claude, and Google AI Overviews. The new SEO.
Blake Kellett / 9 January 2026
Why enterprises are moving away from WordPress: Challenges and alternatives
Explore why WordPress may no longer be the best choice for enterprises. Learn about WordPress challenges, hidden costs, and modern CMS alternatives for security, scalability, and advanced features.