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Sitecore migration

Migrate off Sitecore

We help Australian enterprises move off Sitecore XP and XM Cloud onto a modern, lower-cost DXP. AI-assisted content migration, engineers with production Sitecore XP 9 and 10 experience, and a parallel-run plan that protects your live site.

Talk to our migration teamSee Migration Accelerator

Why teams are leaving Sitecore

The Sitecore XP-to-XM-Cloud transition has prompted almost every Sitecore-running team in Australia to reassess. Here is what we hear most.

XP to XM Cloud rebuild

XM Cloud is a genuine rebuild, not a lift and shift. Once teams accept that, the wider platform comparison becomes legitimate, and the door opens to Magnolia, Optimizely and headless options.

Total cost of ownership

Sitecore licence renewals plus the cost of a specialist .NET team add up quickly. Mid-market estates often find a five-year TCO advantage in moving to Magnolia or a managed headless DXP.

Composability

Mobile, kiosk, agent and AI surfaces all need content. Authoring patterns built around the Sitecore Experience Editor assume web-first delivery. Headless-friendly DXPs serve every channel from one source.

What a noice Sitecore migration delivers

A predictable, parallel-run migration where the new platform proves itself in production before Sitecore is retired. SEO, personalisation and analytics continuity treated as release blockers.

AI-assisted content move

Migration Accelerator captures items from Sitecore Content Editor, Experience Editor and Layout Service. Infers shape, proposes mapping, and writes pages into the target under human approval.

Production Sitecore XP 9 and 10 experience

The engineers running your migration have production experience on Sitecore XP 9 and 10. We understand the source platform from delivery, not slide decks.

Parallel run

Reverse proxy or CDN routing keeps Sitecore live. Migrate by brand, region or journey. Sitecore stays in production until the new platform earns the cutover.

Target-platform choice

We default to Magnolia (we are a Platinum Partner) but also migrate Sitecore to Optimizely, Contentful, Contentstack, Sanity and bespoke headless builds on Next.js or Nuxt.

Personalisation preserved

xDB profiles, pattern cards and personalisation rules are inventoried during discovery and reproduced in the target platform. Marketing capability is restored before cutover, not after.

Australian delivery

Melbourne team running in AEDT and AEST. Discovery workshops in your office. Australian Privacy Act, APRA CPS 234 and data-residency requirements built into the architecture.

How we deliver a Sitecore migration

Six stages, each priced and scoped during discovery. Most Australian Sitecore migrations go live in twelve to twenty-six weeks.

1

Discovery and target selection

Two to four weeks. Sitecore audit, content inventory, integration and personalisation map, five-year TCO model, and a target-platform recommendation. Architecture pack for security and procurement.

2

Content and personalisation remodelling

Data templates map to new content types. Sitecore personalisation rules are translated to the target. Editorial and marketing leads negotiate what merges, what splits, and what gets retired.

3

Build target platform

Iterative sprints on the new CMS. Templates, integrations, search, personalisation, DevOps. Fortnightly demos against a working environment.

4

AI-assisted content migration

Migration Accelerator captures Sitecore content, proposes mappings, and writes pages into the target. Editorial approves in batches. Coverage tracked by brand, region and stakeholder.

5

Parallel run

Both stacks live. Traffic moves incrementally via CDN routing. SEO, accessibility and analytics monitored continuously. Sitecore stays available until the new platform earns the cutover.

6

Sitecore retirement

Sitecore wound down on a known date. Licence released. The same team stays on under managed support.

See it in action

Bank of New York Mellon case study
CMS DiscoveryEnterprise Support

Bank of New York Mellon

CMS discovery and scalable content platform delivery

A structured CMS discovery process and phased website delivery for the Aerial View platform.

Read case study

Sitecore migration: FAQ

The questions Australian and New Zealand teams ask us most often about leaving Sitecore.

The most common drivers in our 2026 discovery work are the Sitecore XP to XM Cloud transition, the shift toward composable architecture, and a hard look at five-year total cost of ownership. Sitecore XM Cloud is genuinely good but it requires a rebuild from XP and that rebuild prompts a wider platform review. Many teams use the forced migration as a chance to compare against Magnolia, Optimizely, Contentful or headless setups.

Sometimes. If you have heavy investment in the Sitecore composable stack (XM Cloud, OrderCloud, Personalize, Send, Content Hub), staying within Sitecore reduces integration risk and lets you reuse skills. For teams looking to consolidate spend, simplify the editor experience, or move toward an AI-first platform, Magnolia or a headless DXP is often the better answer. We do not pretend to be neutral on Magnolia, but we will tell you when Sitecore is the right call.

A single-site Sitecore XP estate (one brand, two locales, around 500 to 2,000 pages) typically migrates in twelve to twenty weeks. Multi-site, multi-tenant Sitecore environments run twenty to forty weeks. Where you started (XP 9.x, XP 10.x, or XM Cloud already) materially changes timelines. The bulk of the work is content remodelling, not extraction.

We work to our 2026 rate card (AUD 165 to AUD 275 per hour or AUD 1,320 to AUD 2,200 per day, ex GST). Australian Sitecore migrations sit between AUD 220k and AUD 1.1M excluding GST and target-platform licences. Cost drivers are number of sites, integration count, content volume, and the cleanliness of the existing Sitecore implementation. We provide an itemised range at the end of a one-hour scoping call.

Migration Accelerator captures pages and content items directly from Sitecore Content Editor, Experience Editor or the Sitecore Layout Service for headless XM Cloud builds. It infers content shape, proposes a template mapping into the target CMS, and writes content under human approval. On Sitecore estates we typically see 60 to 75 percent reduction in manual rebuild effort versus a hand-coded migration.

Yes. Sitecore-to-Magnolia is one of our most-run migration paths. Magnolia maps cleanly to Sitecore concepts: data templates become content types, renderings become components, item children become tree navigation. We have done it for clients moving off both on-prem Sitecore XP and SaaS Sitecore XM Cloud.

We migrate the personalisation logic, not just the content. Sitecore xDB profiles, pattern cards and personalisation rules are inventoried during discovery. We map each to its equivalent in the target platform (for example Magnolia Personalization, Optimizely Personalization, or a CDP plus rule engine on a headless stack) and reproduce the marketing capability before migration cutover.

No, provided URLs, redirects, server-side rendering and structured data are migrated cleanly. We treat SEO continuity as a release blocker. The cutover plan includes a 301 redirect map for every retired URL, SSR HTML on the new platform, and Search Console plus GA4 monitoring through the warm-up window.

Yes. A reverse proxy or CDN-level path routing keeps Sitecore live while migrated sections move to the new platform. You migrate by brand, region, journey or stakeholder group. Sitecore stays in production until the new platform earns the cutover.

Yes. The team that runs your Sitecore migration has production Sitecore XP 9 and 10 experience across real estates. We work in AEDT and AEST and run discovery workshops in your office.

Ready to scope a Sitecore migration?

A one-hour scoping call gets you a sized roadmap, a five-year TCO model, and a target-platform recommendation backed by the engineers who will deliver it.

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